Why Wear Your Seat Belt? It’s What the Tough Guys Do!
According to data gathered through surveys in Tennessee, the people least likely to use seat belts are men aged 18 to 32—especially those who drive pickups.
What could convince them to wear their seat belts? Enter CrossFit.
Who are the biggest fans of this fitness explosion?
Did you guess pickup-driving men aged 18 to 32? You were right.
To take advantage of this connection, UT’s Center for Transportation Research (CTR) is partnering with 14 local CrossFit gyms to promote nighttime seat belt use to participants in the Friday Night Lights event series being held in conjunction with the Reebok CrossFit Games Open qualifier.